Google Ads for Tradies

1. Google Search Ads

We position your business at the very top of Google Search results for high-intent keywords like "plumber near me", "emergency electrician", or "roof repair contractor". You only pay when interested clients click through to your business.

2. Dedicated Call Campaigns

For trade businesses, phone calls are the highest-converting leads. We set up specialized Call-Only and Call Extension ad formats that allow mobile searchers to call your office or dispatch crew directly with a single tap.

3. Hyper-Local Radius & Suburb Targeting

Zero wasted ad budget on outer-suburb traffic you don't service. We configure precise geographic radius boundaries, zip code targeting, and suburb bid adjustments so your ad budget is spent exclusively where your trucks operate.

4. Trade Service Keywords & Negative Keyword Filters

We build tightly grouped ad campaigns around your most profitable trade services. Continuous negative keyword filtering eliminates low-value search queries (like "DIY plumbing tips" or "apprentice jobs"), ensuring 100% of your budget drives commercial and residential quote requests.

5. High-Converting Mobile Landing Pages

Sending paid ad traffic to a generic homepage loses leads. We build custom, ultra-fast landing pages optimized specifically for your ad groups, complete with prominent click-to-call buttons, trust badges, and quick quote request forms.

6. Advanced Call & Form Conversion Tracking

Complete transparency into campaign ROI. We implement dynamic call tracking and Google Tag Manager form attribution so you know exactly which keywords, ads, and suburbs generated each phone call and estimate request.

7. Ongoing Monthly Optimization & Bid Management

Google Ads requires active maintenance to stay ahead of local competitors. We perform ongoing bid adjustments, A/B ad copy split-testing, Quality Score optimization, and monthly strategy review calls with your dedicated media buyer.